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Giving Back

Giving Tuesday a big success in Waterloo Region

The first region wide Giving Tuesday raised more than $200,000 in donations and 25,000 pounds of food for local charities.

Giving Tuesday is an annual charitable event that takes place on the first Tuesday following Black Friday and Cyber Monday. Chair of Giving Tuesday Waterloo Region, Scott Williams, was inspired by other communities to bring the project to Waterloo.

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Ideas and Execution Ideas + Execution
Bold ideas brought to life with expertise, care & imagination.

COPP Recommends

Ideas to Move Your Business Forward

How to Think about Social Marketing

Gartner | Jay Wilson

Social marketing's new found maturity, brand rapping at midnight, and learning to respond at "stopwatch speed". FULL STORY

Making Your First Sale on Social Media


This guide is a great how-to primer on using social media to increase sales. Tips and tricks to incorporate social selling into sales and marketing strategies. FULL STORY

The Long Tail and what it means for Content Marketing

Business to Community | John McAlester

Small business owners can compete with the big players if they understand that there is a tiny market for a large number of niche keywords. FULL STORY

The Most Effective Web Redesign Strategy

Wider Funnel | Chris Goward

Evolutionary Site Redesign see incremental changes result in big improvements—with far less risk. FULL STORY


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